Advertisers that represent a majority of our direct response advertising revenue have successfully implemented SKAdnetwork for their Snap campaigns." The fact that these changes are coming later than we anticipated has provided additional time to adopt Apple’s SKAdNetwork and begin implementing and testing with our partners. "We are supportive of Apple’s approach because we have always believed that advertising should respect customers’ privacy. Reports have suggested that both Snapchat and Facebook will be most significantly impacted by the change - but Snap's Chief Business Officer Jeremi Gorman says that both Snap and its ad partners are prepared. Snap acquired FitAnalytics last month, a company that provides tools that help brands facilitate more accurate product matches through AR.Īnother area of ongoing concern for Snap is the impact of Apple's IDFA update, which we now know is being rolled out next week. Spiegel says that Snap is focused on providing more tools around apparel and accessories, and helping buyers find the right size, fit, in order to reduce friction in online shopping experiences. For example, as the shift to online shopping continues to accelerate, we believe there is a massive untapped opportunity for AR-driven product innovation in eCommerce - and that our young audience will continue to be early adopters of these new technologies and shopping experiences." "We believe that our leadership in both AR capabilities and user engagement positions us well to expand augmented reality to new use cases and behaviors. Snap launched a new AR try on experience with Estee Lauder earlier in the week. Snap also says that over 75 million Snapchatters watched beauty-related content each month on Discover in Q1, which could point to further marketing opportunities on the platform that play into its advanced AR features.
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